It is a must for moisturizing and repairing all types of damaged hair. Redken most popular products include hair transforming Acidic Bonding Concentrate system. PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIRĮach product is made with the highest quality ingredients and tested by salon professionals. New formula was discovered and it remains the alpha and omega of haircare to this very day: Redken, founded in 1960 by Hollywood actress Paula Kent and her hairdresser Jheri Redding, became the first brand to take a scientific approach to hair. Since the beginning, Redken’s mission has been to give women the confidence to believe in themselves and go after what they want. PIONEERED BY A WOMAN, POWERED BY SCIENCE, PRESRCIBED BY PROSįemale entrepreneurship and empowerment is in the DNA of brand Redken.
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